By Celina Mori
It’s the holiday season and you’ve been meaning to buy the perfect gift for everyone you know. However when you walk into a store, you don’t really find anything that you think would interest them. So what’s your next option? Online shopping! Which is something that many people are considering lately. Stated from a survey by the Wall Street Journal, over 51% of the people they asked shopped online this year, while only 20% go store shopping.
This year more people are shopping online than going out to the store and purchasing their holiday gifts. Yet how does this affect the retail stores? Retail stores have adapted to change. For example, customers can order online, but they have the option of picking up the product or at the store. Another alternative is that customer can shop on the store’s website and if that store doesn’t have that product then that same store in a different state can ship out the product to the customer as long as it’s national. There are also store apps that customers can use to print out coupons and find sales, for instance the walmart app or the Macy’s app.
Even with stores changing, it still isn’t enough to keep them in business. According to an article from time.com, in June of 2016 over 12 major retail stores such as Jcpenney and Aéropostale, across the country have closed down, while the Amazon stock went up by 30% as of February.
Numerous amount of people prefer to shop online since it saves time and hassle. Mr. Southerland, a guidance counselor that works at Brien Mcmahon, has stated that most of his holiday shopping was done online. “I didn’t really have time to go to the stores,” he said. “I had specific things that I wanted to get.”
Not to mention the bigger variety that online has to offer than retail. Another motives behind online shopping is that people don’t have to deal with crowds. With just a push of a button you can get any item you want for a better price and fast shipping. In 2015, mintel.com reported that 50% of Americans take advantage of the free shipping.
Although online does seem better, there are some benefits to store shopping. With store shopping, the customer has a chance of holding and feeling an item such as clothes. Instead of looking at a picture of it online and hoping that it fits. Anissa Borno, a 9th grade student at McMahon, favors store shopping more than online shopping. “You can see it in person (the product), like if there’s any mistakes or damages to it you can always talk to them (employees/managers) about it,” she noted.
Unlike online shopping, store shopping gives customers an opportunity to socialize, whether it be with your best friend or asking an employee their opinion, nothing can beat a good conversation. On the other hand, there is something else that stores can offer which is discounts. Like online, stores only have in store discounts or sales, especially during the holidays. “I’ve actually noticed that in the stores this year,” says Ms. Stamos, an English teacher at Brien McMahon. “I feel like there are more deals than there have been, at least like before Christmas, and so I wonder that’s because more people are shopping online, they’re trying to get people back in the stores.” About 96% of people who go store shopping use coupons.
No matter what you use for holiday shopping, both options are exceptional. The result to both can be negative and positive, but with the rise of online shopping it will affect stores, so don’t forget to stop by your local store from time to time notably during the holidays.