“The work I've done through my Common Culture music series has enabled me not only to share my joy of music at scale, but also promote the artists I love” says Connor Franta, a Youtube and social media personality, author and co-founder of Heard Well, a music label powered entirely by social tastemakers.
The company is dedicated to providing the ability to discover new music and new artists and gain profit through their artistry by making compilations. The idea is accomplished through the reputation of people with large social media followings, specifically Youtube content creators, known commonly as “Youtubers.”
Its first client and co-founder was Franta, who released his first two compilations “Crown” and “Common Culture, Vol. 2” under Opus Label, with both albums charting on the Billboard 200 album chart. He worked with Opus Label’s owner, Jeremy Wineberg, to help found Heard Well. Wineberg supports compilations from Perez Hilton, Just Jared, and Rock and Roll Hall of Fame. An additional founder of Heard Well was Franta’s manager, Andrew Graham. Graham works with Big Frame, a talent agency specifically for Youtubers, and manages content creators, including thats0jack, jennxpenn, and Franta. The threesome created the label together, and with Franta’s large following of 3.58 million Twitter followers and 5.2 million Youtube subscribers, there was triumph to come.
Not only has the Los Angeles based label aided the success of artists like Bastille, Charli XCX, and Icona Pop, to name a few, but it's finding its place in the current music industry. Other clients other than Franta creating these compilations include Amanda Steele, JC Caylen, and Anthony “Lohanthony” Quintal. Quintal’s first compilation, “Landscapes,” landed at number 3 on the Billboard Electronic/Dance album chart, with Caylen’s first compilation “Neptones” landing at Number 1 on the same chart. Franta’s company “Common Culture” has compilations under the same name, volumes 3 and 4 charting on Billboard as well. Including Steele’s Spotify reserved compilation “Gateway,” the label has earned 20+ million online streams.
Many media outlets, including Billboard, The Huffington Post, and The Hollywood Reporter, all follow the success of Heard Well and are supporting what is to come of it. Music Alley said the label is the number 6 music/technology start up company to watch for in 2016. Franta, Graham, and Wineberg will be leading a panel about the label at the South by Southwest festival in March later this year.