By: Brenda Sanchez 83.9k followers on Twitter, and 743k on instagram, over 100,000 subscribers on youtube. Who could this popular new boy James Charles be? Unlike Patrick Starr, Jeffree star, and Manny Mua, James is a young boy who is just getting famous in the social media platforms.
James Charles is a 17 year old boy who started out on Instagram posting his makeup selfies. Charles is mostly famous for his amazing senior portrait. He took a ring light which is a big circle with lots of light bulbs in it to make his “highlight would be poppin”. It’s only been one year of him doing makeup and he is already incredibly famous. Originally his first job was a hair stylist but one day his friend needed their makeup done and he decided to try it out. James ended up loving how the makeup turned out so he decided to practice it more.
Cover girl hasn’t had a male on their cover in 55 years but on October 11, Katy Perry announced that James would be the new cover for cover girl. She posted on Instagram saying, “Honored to have the pleasure to announce the very first COVERBOY, James Charles”. Later that day James announced on his Instagram that he is the newest face of covergirl. He was so happy and excited he posted “ First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand”. He also said “ I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively”.
James youtube channel first started off on March 3,2016 with a “blue/brown serpent makeup tutorial” showing a full face makeup routine with brown and blue lips and eyes. That first video has over 88,000 views and his newest video has over 12,000 views. Since starting his youtube channel he has made different types of videos with famous youtubers like, Ben J Pierce, Willam Belli, And Joey Graceffa. He has done foundation routines, fake freckles, festival looks, and halloween tutorials with FX which are special effects like fake blood or latex and without it.
Taylor Livingstone (‘18) has said she doesn't know who James is as a person, but has seen his videos and says, his makeup skills are “really good, I cant do my makeup as well”. When told that James is on the cover of Covergirl she states “It’s a big step for the lgbt’s community and bring more attention by expanding the type of people on the cover of magazines”.
Frida Avila (‘17) knows exactly who James is and loves him and the fact that he is on the cover. She claims “It’s awesome, he is breaking social barriers! That is truly groundbreaking if you think about it!”. The first time she saw him was on the instagram explore page and shortly after he popped up on the recommended tab on youtube. When asked about her thoughts on the change for covergirl she says “I think they should keep adding iconic people to the covergirl team”. Since this change for covergirl might open a chance for men to be on the cover of women's magazines Frida says “I feel like they do deserve their place in many aspects when it comes to fashion and beauty world, we automatically associate fashion and beauty with women, but we oftentimes forget that men also play a big factor in that industry”. More men might find this magazine as a cover to feel comfortable coming out but Frida thinks “ It’ll give men who want to try makeup inspiration to go out there and do whatever they want to their face without limits”. She says his senior portrait is “truly amazing” and his makeup skills “have a great variation of dramatic, special effects, and causal makeup”. Jeffree star, Patrick Star, and Manny Mua are all known men who wear makeup so Avila thinks James is “a completely different category, he is a teenager and already this successful! You see people who are successful like him but in their late 20’s so it is really refreshing to see someone his age and even his gender paving ways in the makeup industry”.
Gabriel Gaytan (‘18) has seen James on twitter and youtube, she thinks the cover shows how much we’ve progressed in not just thinking women can only wear makeup and be the face of it all, that men can wear it as well and look good and should be proud of doing it”. Gabriela hopes that “more makeup brands can collaborate with more not so recognized makeup artist, either guy or girl”. Since James is gay she thinks “ more gays will feel comfortable to come out because they now have a face thats there and proud to show that it's okay to want to wear makeup and not feel uncomfortable or afraid someone will say something negative to them”. Just like all the other famous men who wear makeup she thinks “he is just as talented as them and over time he’ll just get better”.
James Charles is a young 17 year old who is already incredibly famous but his fame will keep on growing for a long time. Covergirl is stepping out of the box and people are loving the diversity. Charles is simply proving that anybody can wear makeup no matter the gender.